The Flatfish. World's Most Active Lure

Helin Tackle Company, Detroit

Publication: Privately printed, 1950, NP

9" x 6" orange pictorial wrappers. 48 pp., illustrations, testimonials. In 1933 Charles Helin quit his job during a strike at Chrysler Corporation, went home and started making Flatfish baits and became very successful. The first 4 pages is a letter from Helin offering information on his lures vs. others and indicating his puzzlement as to why fishermen want to skimp on purchasing fine fish lures. Discusses the flatfish lure's new hooking principle, which is designed to catch the "mouther;" how to use the "underwater" flatfish, pointers on using the "surface" flatfish, the advantages of the twin offset detachable hooking arrangement, the 13 sizes of lures to choose from with information on each, meeting all fishing conditions; the "come on" method of retrieving the flatfish; hints on using the flatfish; etc. Answers questions such as do fish know the difference between colors; how about the size of the hooks; how does one select the proper flatfish lure; etc. Numerous testimonials with photographs. Several stories filled with information to include 6-pages by Jason Lucas, author of "Lucas on Bass Fishing," and Angling Editor of "Sports Afield" and entitled "How to Use the Flatfish;" "That Pesky Flatfish! by Robert Page Lincoln; "Let's Go Hunting and Fishing" by Ed. M. Hunter; and "Charles Helin" by Guy Fillmore. Inside front cover is a diagram showing the actual sizes of the lures. Inside rear cover is a poem entitled, "The Angler's Nightmare." At center is a color page showing the 26 colors offered in the flatfish lures. Opposite is a listing of basic colors for almost all models and information on the new salt-water flatfish. Light damp staining to very bottom of rear cover which has bled onto the bottom of the last page in the booklet and with minimal rubbing to spine, else very good.

Inventory Number: 36927Sold -- Contact us