Springtime Suggestions

The Paris Store, Los Angeles, California

Publication: Joseph P Knapp, 1899, Los Angeles

First edition. 5-1/2" x 10-1/2" sheet folded to 6 panels. Illustrations. A vintage advertising brochure featuring women's fashions including Silk Frocks, Easter Hats, Spring Coats, and Sportswear, along with pricing. In 195 John Joseph Haggarty opened the New York Cloak and Suit House, a small, exclusive women’s clothing store. He did so by securing a building on Broadway, in the center of the Los Angeles business district, and there laid the foundation for one of the most successful businesses in the commercial history of the city. Having become an esteemed leader in the industry after just a few short years, he expanded his business with the opening of Paris Cloak and Suit House. He and his wife made annual trips to New York and Paris to bring the current fashion trends to the West Coast. When this venture had proved a success, due in large measure to his expert knowledge of the business, Haggarty purchased a controlling interest in another large house known as the Paris Cloak and Suit House. Into it he brought, besides capital, the wide experience and natural business ability which had made him a success in life. He was regarded as one of the shrewdest business and one of the most accomplished buyers in the foreign and domestic markets. Minor tanning else very good.

Inventory Number: 49476