International Stock Food "3 Feeds For One Cent" Colorful Broadside.

INTERNATIONAL STOCK FOOD COMPANY

Publication: Litho Dept of International Stock Food Company, nd (ca 1910), Minneapolis

20 1/2" x 28 1/4" colorful chromolithograph that promotes how International Stock Food will make the sows raise more healthy pigs. An elaborate and colorful broadside that was taken from a book given to purchasers of 25 pounds of International Stock Animal Feed. The lithographs were originally folded within the book so it is normal to see horizontal and vertical folds. The company was founded in Minneapolis in 1886, by Marion Willis Savage, and still is in operation today. It was sold in 2007 to new owners and the headquarters are now located in Canada. Savage manufactured and sold animal feed as well as veterinary supplies and used these posters as a means of advertising. The front side of the poster is colorful and promotes the use of hog feed in order to help sows to raise more healthy pigs. Testimonials tell of one sow raising 21 pigs or three sows raising 52 pigs. The reverse side contains testimonials from successful users of the feed. The company further says "It keeps sows healthy and extra vigorous so that they will give more and richer milk and insures their raising more pigs, if a practical test does not prove this true we will not charge you a cent for all you feed. Is this fair?" As a way of promoting his 3 Feeds For One Cent, Savage purchased, exhibited, and raced horses. The stable included Creseus, Directum, Arion, Minor Heir,and the legendary Dan Patch for whom he paid $60,000.00 in 1902. In 1906, Dan Patch would break the world record by completing the mile in 1 minute and 55 seconds at the Minnesota State Fair. The record stood for 54 years. In 1909 Dan Patch injured one of his legs. On July 4, 1916, both Dan Patch and M. W. Savage became ill. While Mr. Savage was recovering from surgery, he learned that his favorite race horse had died. Less than a day later, on July 12, Savage also died, his physician stated the cause of death was the shock of losing Dan Patch. M. W. Savage was 57 years old at the time of his death. An excellent display piece.

Inventory Number: 32821