Durant. Just A Real Good Car

INC DURANT MOTORS

Publication: Privately printed, n d (ca 1923), NP

First edition. 4 1/2" x 6" color, pictorial wrappers, n. p. (12 pp.), illustrated in black & white. Promotes seven motor cars with full-page pictures of each, including the Durant Touring, Durant Roadster, Durant Sedan, Durant Coupe, Durant Sport Touring, Durant Touring Sedan, and the Durant Sport Roadster. A picture of the Durant Four chassis is shown along with complete chassis specifications. Durant Motors, Inc., was headquartered at 1819 Broadway, NYC, with manufacturing plants in Elizabeth, New Jersey, Lansing, Michigan, Oakland, California, Muncie, Indiana, and Leaside, Ontario, Canada. "Just A Real Good Car" was the slogan that W. C. Durant used to describe the first motor car ever to bear his name. The Durant was a make of automobile assembled by Durant Motors Corporation of New York City, New York from 1921 to 1926 and again from 1928 to 1932. Durant Motors was founded by William "Billy" Durant after he was terminated, for the second and final time, as the head of General Motors. Billy Durant's intent was to build an automotive empire that could one day challenge General Motors. The Durant automobile is considered to be an example of an "assembled" automobile because so many of its components were obtained from outside suppliers. From 1921 to 1926 the vehicle was powered by a four cylinder or 6 cylinder overhead valve Continental engine. The vehicle was directed at the Oakland automobile price point. Production of the vehicle was suspended for 1927. When the Durant was reintroduced April 1928, the car was redesigned and powered by a six cylinder or four cylinder Continental engine; some of the early vehicles were marketed as the "Durant-Star". Bodies for the vehicle were supplied by Budd Company. In 1930, some Durants were built with all steel bodies, also supplied by Budd. Durant Motors was found insolvent and automobile production ended early in 1932. Covers lightly soiled, name stamp of an automotive dealer on lower front cover, else a near fine, clean copy.