Chrysler, The First Motor Car Since The Invention Of The Automobile

CHRYSLER CORPORATION

Publication: Privately printed, 1934, N P

First edition of this beautifully illustrated dealer catalogue promoting the groundbreaking Airflow style Chrysler models for 1934, including 4-door sedan, 2-door Touring Sedan, and designed by Carl Breer. 21" x 27 1/4" color one sheet dealer poster with color promotional details on each side. Folds down to 5 3/4" x 10 1/2" size.The Airflow models also featured the innovative modern streamline styling, with a waterfall grille, semi-flush headlights, the rear wheels encased in fender skirts, and a Vee raked windshield, but it was just too radical a departure for the consumers at the time. To further support their design, Chrysler promoted a new era of transportation identifying the car with streamlined passenger trains, and ultramodern transportation and architecture designs like the Graf Zeppelin and the Chrysler Building in New York City. At the depths of the Great Depression, the car was too advanced, and different for consumers, so in the subsequent years it was substantially redesigned. No copies located in Worldcat. Very good copy.

Inventory Number: 42852