Butterfly Designed Card To Our Lady Friends And Patrons. This "Butterfly" Is Especially Designed To Show Some Of Our Numerous Styles In Trimmed Hats & Untrimmed Bonnets And Hats Of Which We Have The Largest And Best Assortment In The City At The Lowest Possible Prices

Hugh O'Neill Dry Goods Company, New York City, New York

Publication: Donaldson Brothers, n d (ca 1892), Five Points, New York

First edition. Colorfully designed die-cut 8" x 6" butterfly as a string-tied promotional sales catalog, folds to 4" x 3," n. p. (12 pp.), illustrated in black & white. This delightfully printed promotional catalogue for the millinery department at Hugh O’Neill’s Dry Goods Store whose impressive building at Sixth Ave. & 21st St. was an impressive domed building, now serving as condominiums. Noted for their inventive marketing catalogs and souvenir chromolithograph cards, this one illustrates the many Victorian trimmed hats which could be purchased "at the lowest possible price," including: Bo Peep Misses, Capulet, Easter, Hedrick, Ormonde & Bon Ton bonnets, as well as Virot, Gypsy Queen and Reckless hats. Founded in 1870, the Irish-American O'Neill (d. 1902) opened his distinctive store designed by Mortimer Merritt in 1887, and by 1892 employed 2500 people, and added a fifth floor to his store. After his death, the O'Neill store later merged with Adams Dry Goods, and closed down in 1907. Minor wear to the extremities and with minor loss to lower portion of the wings, discreet paper repair at the spine, else a solid, very good, bright copy.

Inventory Number: 49239