Publication: Press of the Leonard Company, 1904, Pasadena
6" x 3 1/4" in 3 1/4" x 6.” Three sheets of coated stock with five folds, resulting in 36 panels and housed in light blue wrappers printed in red and gold with green highlights. Bound with two staples“Pasadena, situated one thousand feet above and twenty-four miles from the Pacific Ocean, has fifteen thousand people, eleven public schools, including the new $100,000 high school; Throop Polytechnic Institute; a $50,000 free library containing twenty-four thousand volumes; two beautiful parks; fine streets; over one hundred miles of cement sidewalks; a complete sewer system; gas and electric plants; the finest street railway system in the United States; and last, but not least, a climate, summer and winter, that has no rival.” Includes photographic images of Pasadena schools and residences, the Hotel Green, the Hotel Maryland, and Marengo Avenue. The Pasadena Board of Trade, precursor to today’s Pasadena Chamber of Commerce, was founded in 1888. It was conceived to promote a positive business climate in Pasadena, and it was an early collaborator with the Valley Hunt Club in Pasadena’s New Year events. In 1895, when the Valley Hunt Club determined it was unable to continue staging the Rose Parade, the Board of Trade saved the event and initiated the formation of the Tournament of Roses Association. It is also credited with proposing the construction of the Colorado Street Bridge across the Arroyo Seco, then leading the effort to design, finance, and construct the iconic structure. Minor stain to the inner margin, with a bit of toning and light wear to the wrappers and page edges. Very good.
Inventory Number: 46795